When it comes to diamond shopping, many people focus on carat weight or clarity, but the cut is arguably the most important factor. It’s what determines how your diamond catches light, reflects sparkle, and looks on your hand.

1. Round Brilliant Cut

This is the classic cut known for its unmatched sparkle. It’s timeless, versatile, and works with almost any setting.

2. Oval & Elongated Shapes

Ovals, pears, and emerald cuts are elongating and elegant. They look larger than their actual carat weight and flatter most finger shapes.

3. Cushion Cut

Soft edges and vintage charm define the cushion cut. It offers a romantic feel and great fire (colourful sparkle).

4. Emerald & Asscher Cuts

These step-cut stones are less about glitter and more about clarity. If you love symmetry and structure, these are for you.

5. Marquise & Pear

These dramatic shapes offer bold personality and maximize carat size visually. Ideal for statement lovers.

Tips for Choosing:

• Try on different cuts to see what flatters your hand.
• Consider how the shape pairs with your lifestyle and preferred setting.
• Think long-term—what will still feel “you” decades from now?

Ultimately, the best cut is the one you can’t stop staring at. We’ll help guide you through every option to find the perfect match.