Why This Unique Setting Has Become One of the Biggest Engagement Ring Trends
If you've spent any time looking at engagement rings recently, you've probably noticed diamonds being set sideways instead of the traditional vertical position. This style, known as an east-west setting, has quickly become one of the most sought-after engagement ring trends, and for good reason.
It's modern, elegant, and just different enough to stand out while remaining timeless.
At Canadian Expert Jewellery, we've seen more couples choosing east-west settings because they offer something unique without feeling overly trendy.

What is an East-West Engagement Ring?
An east-west engagement ring simply means the centre diamond is set horizontally across the finger instead of vertically.
While it may seem like a small design change, it completely transforms the overall look of the ring. The result is sleek, contemporary, and effortlessly stylish.
It's the perfect option for someone who loves classic diamonds but wants a setting that feels a little more personal.
Which Diamond Shapes Work Best?
While several diamond shapes can be set east-west, some naturally complement this style better than others.
Some of our favourites include:
- Marquise
- Oval
- Emerald
- Radiant
- Pear
- Elongated Cushion
Each shape creates a different look, but they all share the same modern feel that makes east-west settings so distinctive.
Why Brides Love This Style
One of the biggest reasons east-west engagement rings have become so popular is because they're different without being overwhelming.
They feel fashionable, but not like a trend that will disappear in a few years.
Many brides also love how the horizontal orientation creates beautiful finger coverage, making the diamond appear wider across the hand while maintaining an elegant, minimalist look.
It's a style that feels confident, unique, and incredibly wearable.
Pairing it with the Perfect Wedding Band
One question we hear often is whether an east-west engagement ring can sit nicely with a wedding band.
The answer is absolutely.
Whether you prefer a classic straight band, a delicate contour band, or a custom-designed wedding band that follows the shape of your engagement ring perfectly, there are endless possibilities.
Many couples now choose to design both rings together to ensure they complement each other perfectly from the very beginning.

Make it Truly Yours
One of the best things about an east-west engagement ring is how easily it can be customised.
You can personalise every detail, including:
- Yellow, white, or rose gold
- Bezel or prong settings
- Thin or chunky bands
- Hidden halos
- Matte or polished finishes
- Matching wedding bands
No two custom engagement rings are ever exactly alike, allowing you to create something that's completely unique to your style.
Is an East-West Engagement Ring Right for You?
If you're looking for an engagement ring that's modern, timeless, and a little different from the traditional solitaire, an east-west setting may be exactly what you're looking for.
It offers a fresh perspective on classic diamond shapes while remaining elegant enough to wear for a lifetime.
At Canadian Expert Jewellery, we specialise in designing custom engagement rings that reflect your personality and lifestyle. Whether you already have a vision in mind or are just beginning the process, we'll guide you every step of the way.
Book your private consultation with Canadian Expert Jewellery in London, Ontario, and let's create an engagement ring that's uniquely yours.